The lavender pleasure was born out of a crazy idea. Find out what it's all about.
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The lavender pleasure was born out of a crazy idea. Find out what it's all about.
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Reading time approx. 2 min
When someone quits their job, takes out a loan and dares to make a completely new start, great things can come out of it. That's what happened to Benedikt Brauers from Frechen near Cologne. He quit his job as a management consultant and turned to his passion for gin. After experimenting with discount spirits in his early 20s, he eventually became passionate about gin as a more mature person. He now produces the Wayfarer Gin Destination Provence in his own distillery.
This was anything but a " crazy idea ", because the Wayfarer is certainly impressive. After all, you can taste the savoir-vivre, the landscape and the vegetation of southern France. Above all: the lavender. Because that was what particularly impressed Benedikt Brauers. It was immediately clear: lavender had to be in the gin. And when naming the new product, it quickly became clear that the travel destination Provence had to find its way into the name.
The Wayfarer Gin Destination Provence is a tribute to the South of France, summarized in one distillate.
The term “ Wayfarer ” comes from late medieval England and means something like “ traveler ” or “ wanderer ”. And that is exactly what this gin brings to the glass: the gin lover immerses himself in the Provencal landscape and wants to experience Provence as a hiker.
The Wayfarer impresses with its fine lavender aromas and mild taste.